The Hull Daily Mail has also decided to hop on the Paperview-Disney bandwagon by offering their readers the 24 volumes of Disney's Wonderful World of Knowledge at a retail price of 2,95£ per volume.
The collection has been a huge success amongst Hull Daily mail's readers... and a perfect example of how these collections should be promoted: heavy editorial support throughout the collection and a spot-on marketing campaign before, during and after the launch date.
