If a newspaper's core asset is its editorial content, then Paperview identifies and leverages what we like to call the newspaper's 'non-editorial assets', namely: - Brand: Newspapers have unparalleled brand awareness, credibility and good will within their communities.
- Media: Newspapers have an extraordinary capacity to self-promote by leveraging their position as a mass media, not only in paper, but also by exchange, barter and co-operation. They are therefore able to conduct large-scale promotions at a limited financial cost.
- Distribution: Newspapers are unique in that they put a new product into a vast distribution network every 24 hours, making them among the fastest-moving commercial goods on the market! It is by carefully associating and leveraging these 'non-editorial' assets with our promotions that we are able to drive their success and achieve remarkable results for our partners.
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