Paperview and B.Z. have launched a collection of 5 pocket Travel Guides. Readers have been able to purchase the guides for €4.99 each week, books that normally retail for up to €15. From the frequent-flyer to the occasional traveller, this is a collection that anyone who loves to travel or dreams of travelling will treasure.

Readers also received two free coupons from easy jet with the book offering them discounts on trips and hotels to various destinations. A perfect way to leverage circulation and spark up interest for the collection