Thematics
Disney
Circulation:
200.090
Single copy sales:
100.045
Launch Date:
21.10.2006
Duration:
8 weeks
At the end of this year, in partnership with Paperview, we have launched an original product, Disney’s encyclopedia ‘The Wonderful World of Knowledge’ which has been commercialized since October the 21st together with the Group’s newspapers: : La Dépêche du Midi, la Nouvelle République des Pyrénées, le Petit Bleu .   
The main target of this collection is children but its editorial content allows a wider use by the whole family. Since our marketing campaign suggests the idea of a Christmas present, our readers could think of offering this fun, educational 8 volume collection to their children and grandchildren. Let’s hope that this complete collection will have its place under our readers’ Christmas tree!- Magali Roy, La Depeche du Midi
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