The Sunday Mail launches on Sunday 23th of April 2006, the first 2 books of the Disney collection, The Wonderful World of Knowledge. The 25 book collection is offered every week for a price of £3.50 in the different retail outlets. Now for the second time, after the literature classics in France, Paperview has chosen the option of launching the collection with a "buy-one-get-one-free" offer, in order to give sales an extra push rather than giving away a free book.
As the Sunday Mail is part of the Daily Record group, this is the second collaboration between Paperview and the Scottish newspaper on a major campaign in Scotland. The Disney collection looks fantastic and is great from a brand and content point of view. We are confident that this will be a big success and that many more newspapers will follow.
