The main objective of the campaign was to increase newspaper sales, as well as to generate revenue. It was also intended to enhance and reinforce the image of the newspaper by providing a value-added programme for readers and non-readers within the local market.

"The quality of books and content were excellent and led to a very successful promotion with the readers consistently purchasing books over the 25 week period...this has led to the Daily Record brand having a legacy product in our market place. We are certainly considering running another book collection." Kirsten Morrison Marketing Director Daily Record and Sunday Mail