Part Works
Circulation:
178,868 at weekends
Launch Date:
28.06.2005
Duration:
12 weeks

"Das Gartenjahr was one of our most successful supplements in 2005. Developed as a new product in cooperation with the team from Paperview, over the summer of 2005 we placed a very intensively promoted product on the Berlin newspaper market. On twelve consecutive Tuesdays, our readers found a practical 8-page insert on the themes of gardening, plants, balcony and house decoration. On launch, a free collector for the partworks was given to our readers as an add-on. As a result, circulation increased to a level of +15 000 copies (+12.5%) each day of the part work."

Dirk Tonn, Berliner Kurier

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