The third line extension was the 'Liefde en Lust' Collection, (in English: Love and Lust). As always, De Morgen put together a superb promotional campaign. The combination of fascinating titles, 20 hard-cover high quality books and the aggressive retail price of 4,95 euros proved irresistible The Collection was composed of titles by well-known authors such as Anaïs Nin, Catherine Millet, Hong Ying, Marilyn French and De Sade.