Literature
Classics
Circulation:
202,345
Single copy sales:
101,172
Launch Date:
26.02.2004
Duration:
20 weeks

This classic French Literature Collection is to date the most successful line extension conducted with La Dépêche. The 280,000  copies of the first volume could be obtained free with subsequent titles offered week by week at 4,95 euros each.

Paperview's part in this collection was to share know how, provide feedback on promotional spending, etc. Paperview was also responsible for the printing, lay-out, rights negotiations and, risk management.

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